How to tailor the creative elements of branding and evoke the purchase emotions in customers

 

the two vital elements used by brand marketers to create brand identity are; voice and design

voice: this is the tone used by business when communicating

design: this represents graphic design elements like logos, easily identifiable and aligns with the brand's voice and emotion. 

Brand voice

this is the most important emotional appealing personality in  a brand. Usually including emails, ads and social post. 

Elements that help to creat brand voice and personality include

Tone: eg inspirational, playful and cheeky

Rhythm and pace: it could be musical, short or sharp

vocabulary: the words may be plain and simple or rich and poetic. 

Make your brand feel more human and approachable 

brands visual identity includes fonts, colors, graphic style that creates a lasting visual impression. 

Branding guidelines

these are set of rules used to detect and identify a brand. They include brand voice, visuals and how to use them in content creation. 

Branding guildlines mainly consist of the following 

•Design elements

•Imagery

•Company value

•Brand voice

Design elements: this includes Logos, color palette and typography representation. All these should be placed correctly, consistently and should represent the cohesive visual identity of the brand.

Imagery: images and graphics should align with the brand and maintain a tone of consistency.

Company value: this include the mission statement. The purpose of the brand and what it aims to achieve. It's commitment and how it plans to fulfill this mission.

And the company's vision the includes the future the company tends to create. The impact and change your brand hopes to make.

Brand voice and tone: your brand must maintain a consistent tone and voice representation across all platforms. Both in the digital space(social media, website etc) and in the offline world.